What is MSM?

Hulme Crescents

Original Tweet by Neil Claxton

On social media, MSM is usually short for Mainstream Media and refers to national TV news programmes like the Ten o’clock news and ‘red tops’ – tabloid newspapers available throughout the country.

Some journalists refuse to acknowledge this term as they think it too vague and simple as a concept to serve any purpose. Some even deny that ‘mainstream news’ exists at all. They consider its use pejorative.

If anyone is guilty of simplifying concepts and using pejorative language, it is journalists. If anyone is guilty of being biased and manipulative, it is journalists. They are now being hoist by their own petard and they are outraged that someone else has the temerity to use such devices.

Take, for example, this story from today’s Guardian website*. Several questions need to be asked:

  1. Why is this a story?

  2. Who decided it was a story?

  3. Whose interests does it serve?

  4. Why was this photograph chosen to illustrate it?

  5. What is ISIS?

The only reason I took note of the story was because Martin Bryant, a journalist who knows Manchester, commented on his personal Twitter account that the building in the photograph no longer exists and that the area is a lot more pleasant today.

If this was lazy journalism by The Guardian (we don’t have the staff to do a proper picture search on the internet) it could be partly forgiven but this is not lazy journalism, this is a deliberate attempt to mould the story into a particular shape. The journalist was working the raw material of the story—like a sculptor working on a lump of clay—into an effigy of some kind.

The journalist however is working under the guidance of his or her mentor, the editor, who likes works to conform to certain aesthetic standards, ones that invariably are to the liking of their ultimate patron – the owner of the media outlet. The editor might even have told the journalist to create this effigy from somewhere because the media outlet had some interest to serve.

Some journalists might genuinely believe that they are working without supervision from their boss but as Peter Oborne found out when he tried to write critically about HSBC this is an illusion.

So what is ISIS? How is this different to using MSM?

The slightest research into the situation in Syria reveals a complexity of factions and forces that goes way beyond the patience of MSM consumers. ISIS is a meaningless term in reality but it’s useful in giving a bit of detail to a similarly meaningless term – ‘enemy’.

Donald Trump is a useful Geiger counter for highlighting what is dysfunctional in society. His contempt for the media is a sure sign that there is something fundamentally wrong with the way it operates and that he can exploit it for his own gain.

Of course there are some journalists who are hard working and conscientious but they are like the ‘hard-working taxpayers’ mentioned in so many Tory missives; they don’t really figure in the grand scheme of things and can be safely discounted.

* they have since changed the photograph

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