Your private life

snowden

I’m appalled at the indifference most people express regarding the Edward Snowden revelations.

The general attitude seems to be, so what if the authorities know practically everything about my private life, why should I care?

Let me explain the enormity of this issue with a few personal examples. I was called recently on my mobile by a company wanting to sell me a box to add to some equipment I already own. I sensed a scam and so I ended the call but it was only afterwards that I asked myself, where did they get my mobile number from and how did they know about this piece of equipment I own? To find out I called them back on the number logged into my ‘phone only to discover it was a convenience number that is bought and sold by companies wanting to disguise their activities.

My guess is that the company that sold me the equipment originally passed my details onto anyone who wanted them for a fee. I don’t know if they’re allowed to do this but I’m guessing even if I’d told them at the beginning that I didn’t want any of my details to be passed onto anyone else it wouldn’t have made any difference because there is no way you can enforce such a request.

Again, a personal experience bears this out.

A few years ago I cancelled an insurance policy prematurely. I know for a fact that this kind of information is confidential and covered by the data protection act but within days of me cancelling the policy I was being bombarded with unsolicited calls from companies offering to ‘review’ my financial arrangements.

I surmised that my data had been sold onto an unscrupulous third party. I gathered they were unscrupulous because after a few of these calls I became so angry I used every swear word available to me (and I’m creative) to express my displeasure with the caller. This made no difference whatsoever to their sales pitch which suggested that they weren’t legitimate.

I officially complained to the insurance company I’d bought the policy from about the data leak but all I got back was a ‘report’ that reassured me no such leak had occurred. All I had was their word for it. How on earth was I supposed to prove that they (or someone within their organisation) were selling personal data? Unless you bait a premeditated trap from the outset it’s impossible.

Now, if that’s the reality, then a huge amount of your personal data is available to commercial organisations that can target you with specific sales pitches and can call you day or night on your mobile phone. Are you happy with that? I’m not.

There’s a famous story about a retail company emailing a family with promotions for baby items. When the parents complained to the company they discovered that metadata had told the company that their daughter was pregnant due to the recent change in her buying habit. When the parents confronted their daughter she admitted that she was pregnant.

The company knew before their parents did purely from metadata.

Now, if that’s what commercial organisations know about you imagine what authorities with special privileges know about you…

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