The Pornography of Consumerism

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The Mother of all orifices

Pornography is not sex. It is a commercial product sold to you at a profit. It is a fantasy. Most people will experience sex in a mundane or haphazard way in a private one-to-one pairing. If they are lucky, they will have sex with the addition of ‘being in love’. For a limited period of time, the sex will be sensual, fulfilling and natural. Then the sex will become perfunctory, ordinary, dutiful.

Pornography is the unattainable side of sex, the imagined state of extreme sex, the dark side of desire. In reality, it is unnatural, fake, engineered, distilled — just a job, for those who work in the industry.

Consumerism is exactly the same scenario. Most peoples experience of it will be mundane and disappointing, a fumbling in the dark for buttons and switches, an impotent encounter with a salesperson or a scary moment at the point of purchase. For a lucky few, it will feel like being in love for a short period of time. But it won’t last. Consumerism is not happiness. It is a commercial product sold to you at a profit. The marketers who work in the industry create a dark side of desire. It is unnatural, fake, engineered, distilled, a fantasy, just a job… The pimps of consumerism take the basest drivers of desire and enlarge them to an absurd level — the Mother of all orifices.

And after the orgasm of purchase, what are you left with? As consumers, we often feel like the sex workers in the porn industry, left naked and humiliated by the sordidness of it all. Ultimately, we are disappointed by the whole fake process, one that leaves an emptiness in our lives which we can only fill with drugs.

Here, in the pornography of consumerism, we are all gimps in the cellar.

6 Responses to “The Pornography of Consumerism”

  1. Maciej says:

    Thank you very much for this article. I will use its influence of it in one of my public speeches. You have just put the words in the right order – brilliant blog text.

  2. Mike Chitty says:

    Sheesh, and I thought I had a downer on much of the retail scene!

  3. Ivor Tymchak says:

    I’m fighting fire, with fire, Mike. To make a point, I have to reduce my argument to the absurd level… pretty much the way marketers do.

    The simile is sound though.

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