Twitter is part of the conspiracy

The number one scourge of modern civilisation today is disconnectedness. As the shadow of globalisation creeps over the world like a giant hand and the multinational fingers pull the strings of control we sit in front of our screens and become more and more disengaged from everything that makes life worth living. In just a few hundred years we have overturned millions of years of evolution and thousands of years of cultural development. Technology has reached a tipping point and instead of improving the quality of life it is actually diminishing it.

And Twitter is part of the conspiracy.

Why is Twitter so popular? At first glance, it seems that everything that Twitter has to offer is already accommodated by other forms of communication – Instant Messaging, email, Skype, telephones, newspapers, content aggregators… The answer is that it distils most of these into an immediate ego rush. Imagine taking the first line of one of your diary entries and publishing it for all the world to see. What sort of ego massage is that, especially if the diary entry is also selling something of yours?

Then there’s the numbers.

Once you have made your diary entry public, you can watch it being devoured (or not) by the public. Is it being RT’d (re-tweeted)? If it is, that’s a small achievement in the popularity game. RT’ing someone else’s tweets can curry favour from those being RT’d for a while but if you persist  until it becomes arbitrary you can quickly become a sycophant. Then you can collect followers. This is the old, ‘Look at my numbers!’ game. The numbers can be views, followers, subscribers or dollars. The result is the same; competition for a part of the available market. In the case of Twitter it is competition for attention, but to the conspirators in charge, what is being competed for is irrelevant, it is the competition that is the important element because without competition, disconnectedness is harder to maintain. And pity on you if you are following more people that are following you, you might as well kill yourself now because with the values we have in today’s society that makes you of no interest whatsoever to anybody except the conspirators who see you  as a passive consumer. Such is the price we pay for attention.

So, if you are idly sitting by some device, alone or with a group of friends (if you are with friends why aren’t you interacting with them?), watching the chatter that echoes around the globe, know this, you are part of the conspiracy of disconnectedeness.

2 Responses to “Twitter is part of the conspiracy”

  1. [...] SatNav for the soul® » Blog Archive » Twitter is part of the … Why is Twitter so popular? At first glance, it seems that everything that Twitter has to offer is already accommodated by other forms of communication – Instant Messaging, email, Skype, telephones, newspapers, content aggregators… … <a href=”http://www.tymchak.com/blog/?p=351″ alt=”SatNav for the soul® » Blog Archive » Twitter is part of the …“>http://www.tymchak.com/blog/?p=351 [...]

  2. harrison says:

    my twitter page: http://twitter.com/palm_reader ;-)

    i believe we’ll be working together on the 4th, see you then Ivor.

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