If you are a teenage American looking for information about a certain pop group, my apologies. I’m talking about science.

I’ve written before about the placebo effect and wondered why it hasn’t been rigorously investigated using the scientific method. Now it all becomes too clear. Here is an interesting article which explores the phenomenon in some depth. The sad truth is that the placebo effect is a huge embarrassment to Big Pharma. It is the elephant in the room. Not only is it the elephant in the room but the elephant is also snorting coke and masturbating. It destroys a lot of their credibility. No wonder they don’t want it investigated; there is absolutely no profit in a wonder drug that is a placebo.

Maybe Big Pharma should switch to pop management. At least one Placebo seems to have made a profit (oh, what the hell American teenager, here’s a video).

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