Cognitive dissonance

This lunchtime I enjoyed some large ripe cherries that my wife had bought from the supermarket. As I masticated I looked at the packaging and noticed that the cherries origin was the USA. ‘Man’, I thought, ‘that’s a helluva distance to move such delicate, perishable goods’. And yes, you are correct, I would have not bought them if I had been the one shopping in the supermarket for just this reason.

Then this evening, as I was cycling into town I passed a garden that had a large cherry tree overhanging into the street. It looked like it had been raining black cherries. The entire pavement directly below the tree was awash with pulverised fruit and cherry stones. The owner of the tree clearly did not want these cherries. He or she probably wanted to buy cherries from the USA.

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