Fashion

The purpose of fashion is to make you buy things you don’t need. Fashion must be one of the most asinine and vacuous pursuits of the modern age.

From earliest times, fashion was simply a creative impulse – a pendant, a flower in someone’s hair, a purely decorative marking on a pot – but this impulse has become processed and distilled by manufacturers. Of course it is not entirely their fault, the consumers are just as culpable.

Fashion is closely linked with status. Fashion is for those who can afford it. It’s a bit like etiquette; only those with more time on their hands than they know what to do with can afford to waste so much time on absolute frivolities. The rich want to distinguish themselves from the poor. In feudal times when most people worked on the land, a suntan was seen as common so the rich applied toxic white makeup to their faces just to exaggerate the fact that they did not have to work on the land. Today of course, that is reversed; if you have a tan in winter then you can afford to jet off to some exotic sun drenched location while everyone else has to toil ghost like in gloomy offices.

The epitome of fashion today is the ice sculpture at parties. Someone rich has paid a craftsperson to create an exquisite sculpture of a horse, for example, just so that it can disappear into a puddle of water. It’s as if they are saying “I am so rich I can afford to spend money on something unique and yet so ephemeral that it will only exist for a few hours”.

And I marvel at the way the fashion industry announces the ‘new’ colour for the season. They haven’t invented a new colour at all! Turns out it’s brown or blue, colours that have been around for thousands of years.

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