Name change your way out of trouble

Here’s a good marketing trick, if a name becomes pejorative, just change it. Gypsies became Travelers. Epileptics became Scope.

But why do names become pejorative in the first place?

I hear thieves want to be known as credit entrepreneurs, as the term ‘thief’ is too victimizing.

One Response to “Name change your way out of trouble”

  1. N says:

    A classic rebranding is “intelligent design”. They had to stop using the word “creationism” in their books aimed at teaching after a legal ruling in the 80’s forbade it. The same books were reprinted with straight forward substitutions of the term. There is a video is good for debunking the far right debunks on google video I think.

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