Archive for May, 2014

Soul Kitchen, Wardrobe, Leeds

Tuesday, May 6th, 2014

Menu

I was invited for a free brunch at this new venue. I know what you’re thinking ‘there’s no such thing as a free brunch’ and you’d be right; I was required to give feedback (see what I did there!) about the meal and write a blog post about my experience.

Firstly, let me congratulate Soul Kitchen for doing their homework – to talk directly to customers about their experiences is a strategy that is vastly underused in these days of algorithms and ‘like’ buttons, but it is surely the best way to get a true reaction from people.

They are aiming their brunch menu at people who’ve had a wild night out and in the late morning are looking for something to eat that won’t be too demanding on a delicate stomach so eggs feature prominently.

My first impressions weren’t too good when I looked at the menu. I wasn’t sure if it was ‘designed’ to look distressed or they hadn’t replaced their toner cartridge for a while. And you would think that with the success of programmes like ‘Masterchef’, the visual aspect of the food would be critical to enticing customers, but could I find a photograph of any of the dishes on offer? No, I had to use my imagination or hope to spot someone’s order being served and guess what it might be if I liked the look of it. Still on the menu, I’m not a fan of being a perpetual ‘gameboy’ constantly having to decipher cryptic clues from obtuse signage – what does ‘5.5′ mean: kilojoules, pounds, minutes? Imagine if road signs followed the same trend: ‘10 miles’ – yes, but to where!?

eggs

My beef with the menu turned to pulled pork with the meal and I started to calm down. I normally like my eggs firm but they were runny when they were served and I must confess, the meal tasted better for it. However, the wooden slates seemed an odd choice of serving tableware – as the runny yolk soaked into the grain of the wood my brain demanded ceramic plates.

As regards the meal, it fulfilled the venue’s brief perfectly: easy to digest, filling enough and comforting flavours. Coffee was good too.

Will, the man in charge on the day, came to my table afterwards with his notebook in hand and chatted with me. I mentioned everything I’ve listed in this post to him and he actually seemed to make a note of what I said, so well done Will for going down this route.

Would I recommend to others? Yes.